According to Apple’s best of 2018 list, “self-care” was the top app trend of the year. The self-care industry has grown into a behemoth, largely thanks to Millennials, with analysts placing a price-tag of $400 Billion on the industry. The cannabis industry has noticed.
Self-care, with cannabis
Natural and organic products are playing a large role in this developing self-care phenomenon, which has begun to include cannabis.
“There is a big shift happening around how people take care of themselves. Women, in particular, are really starting to invest in their health and understand how cannabis fits into that from fitness to food,” explained Kate Miller, a co-founder of women-centered cannabis magazine.
A quick Google search of ‘self care and cannabis’ will highlight a plethora of articles with headlines that read something like – 5 Ways to Introduce Cannabis into Your Self-Care Routine, but until recently large luxury beauty brands have stayed away from the plant.
Luxury skin care brands make the plunge
Popular skin care brand KIEHL’S SINCE 1851 recently released an exclusive product on Sephora shelves: Cannabis Sativa Seed Oil Herbal Concentrate (Hemp-Derived). The product is made to calm skin and reduce redness and uneven skin-tone, and runs for $49.
KIEHL’S is not the only established and recognizable luxury skin care line to incorporate cannabis into its products. PETER THOMAS ROTH has also recently released Green Releaf Therapeutic Sleep Cream – a calming, smoothing night moisturizer with hemp-derived cannabis sativa seed oil, Retinoid, topical melatonin and colloidal oatmeal.
High-end retailers follow suit
It may have taken some time, but the high-end, luxurious world of fashion is starting to embrace the continually growing number of Americans in favor of legalization.
This January, Neiman Marcus shocked its competitors through its latest line of beauty products infused with CBD; which can currently be purchased in popular storefront locations in Boston, Denver, and Newport Beach.
Products carried online and in store feature CBD-based healing lotions, revitalizing face creams, and lip and eye balms for women.
“Cannabis beauty brands are becoming increasingly popular and CBD products are the next big thing in beauty,” wrote Neiman Marcus beauty buyer Kim D’Angelo in a press release.
The Dallas-based retailer isn’t the only brand to jump on the cannabis bandwagon.
Recently, Barneys New York announced an addition of a luxury cannabis lifestyle and wellness shop called “The High End”, with a storefront located in the heart of Beverly Hills.
“Barneys New York has always been at the forefront of shifts in culture and lifestyle, and cannabis is no exception,” said Daniella Vitale, Barneys CEO and president in a statement. “Many of our customers have made cannabis a part of their lifestyle, and The High End caters to their needs with extraordinary products and service they experience in every facet of Barneys New York.”
Closing thoughts: do your due diligence
The CBD industry is rapidly expanding and is expected to create a market worth more than $2 billion by 2022.
With such great potential, a frenzy of entrepreneurs and businesses are and will continue to roll out new CBD-based products. For now, these products have been loosely regulated, and rarely tested; a recent study published in the Journal of the American Medical Association found that only a third of all CBD-based products were accurately labeled.
When purchasing these products and taking care of yourself it’s important to look where exactly the CBD came from; just because its bought at a store that sells a pair of $1,500 gym shoes doesn’t mean its from a reliable source.